Winning the Consumer Mind
Consumers’ minds can be won by the way was always told things positive about our products. Also, instilling positive thinking in the minds of consumers can be done by way of advertising constantly.

Advertising can help to instill brand image in the minds of consumers. A product, if not advertised continuously will eventually lead to a decrease in the sales, because even if a product is already known in the community, these products could have started to be forgotten by consumers.

Advertising is done can also use the figure of a consumer who has to feel satisfied with the products or services produced, or can also use the services of a celebrity or a model with an attractive face. This will help instill a positive impression on consumers these products and it is a means for us to win the consumer’s mind.

Winning the Heart of Consumers
Winning the hearts of consumers can be done in several ways, among others, with good service and also give gift to consumers. A good service can be started with a simple way, such as would give a smile to customers and serve with a friendly word said. When consumers make a transaction, we also do not forget to say the words “Thank you Mr. / Mrs”. A big thank you we will give a positive impression in the hearts of consumers because with these words, consumers will feel appreciated.

Consumers who already are our customers, we must treat as possible, because through them we will get another prospect. One effective way of marketing is through word of mouth or marketing by word of mouth. Marketing by way of word of mouth can happen if we treat our customers with good service and satisfaction, because with good service, they will be happy to promote our product or service to others.

In addition, special treatment to customers who have become our customers can be done by giving a gift on the purchase occasion, or in some occasions, may be granted special discounts for regular customers who use our products or services.

Winning the Consumer Money
When consumers have positive thoughts about our products and have “fallen in love” to the products or services we produce, so he will not hesitate to consume our product or service continuously. When we have reached that stage, then we have won the consumers money. When we have reached this stage, we do not quickly complacent, but must continue to maintain the quality of our product and a good relationship continuously with customers, because if the quality of our products has declined and we have a problem with the consumer, then the ultimately consumers will refuse to use our products and services.