Sales are determined by two main components, namely Price (price) and Quantity (amount). Therefore, determining the pricing strategy must be careful, so that profits can be optimized. One way that you can take is to impose creative pricing, pricing strategy that is different from the usual. Like any creative examples of pricing? Here is his review.

Price Discrimination
Price Discrimination is the application of pricing strategy different to the consumer. Price discrimination is a form of a variety also. First, Progressive pricing is a strategy which over time, the tariff rates charged are also increasingly progressive. Implementation of this strategy helped calculate opportunity cost of money in it.

An example is a ticket to see the Java or the Java Jazz Festival Rockin ‘Land, which along with the approaching implementation date of the event, then the price is also more expensive. Why? Because the actual money that can be inserted into first deposit or investment, resulting in.

Then the second, by implementing strategies that prices vary at the same time, unwittingly by consumers themselves. For example, like watching a Broadway show tickets. Do you know of a few hundred people, who watch the show, they pay a different price? There are paying full price discounts through coupons, and other different prices also sold at different locations.

In the travel business, price discrimination strategy is also often applied through last-minute pricing. Business travel has a high fixed cost, so if there are empty seats, then that is a loss. Thus, in general used last-minute strategy of pricing, where the departure, then set the selling price is cheaper. Other examples are also often found in bakery shop, where they usually discount bread or cake several hours before the store closed. Instead of bread or cake is stale and lose, its better sold cheaply.

Complementary
Creative pricing strategies can also be imposed on the complementary goods. For example, the song / album recordings and live music concerts. Both have a high correlation. When Jason Mraz held concert in Jakarta, the album sold out everywhere. In this case, a live concert that was triggers it. But, the risk is the song / album recordings easily hijacked. Thus, the reverse may be more efectif. Song / album were set at a low price or free, to be a trigger of the demand for live concerts.

Cross Elasticity of Demand
Creative options pricing can also be done by using cross elasticity of demand of goods that are substitutes. So, for instance, a manufacturer of soap products issued three, the Beautiful, Fragrant and Gentle. For example producers consider lowering the price of soap smell, and then this could be interesting customers who previously used soap Beautiful and Soft. Then, how producers can determine that the price decline will not hurt Perfume sale other brand? This of course depends on the cross elasticity of demand. If the cross elasticity of demand is high, such as +2.0, then the decline in prices of goods by 10% will trigger a decline in sales of B by 20%. However, if the cross elasticity is low, such as +0.2, then the 10% decline in the price of one item only encourages sales decline of 2% B only.

So are some examples of creative pricing. Other examples are still a lot actually. In essence, creative pricing can be helpful in optimizing the profit we earn, so their role is important.