In the business world, whether online or offline business, if we want to grow the business, we must master the basics of marketing. In the world of online business, usually it happens the most important key to sales is the sales letter that we make, whether in the form of sales letter MiniSite, blog, or website. the tutorial online business this time, I wanted to share a little about the basic marketing you may not know.

There are 4 basic keys in marketing, where this principle is the principle that patents are always used by all successful business people around the world.

A: Attention

Use a powerful headline in your sales letter to attract the attention of consumers. Remember that the first time a consumer visits when visiting your sales letter is the HEADLINE. If you are able to create headlines that attract attention, then the consumer will not hesitate to proceed to the next paragraph. Use the easy writing and clear reading. So that your customers are not confused.

I: Interest

Sales letter you created should be able to excite the curiosity of your customers. Sales letter you should be able to make you curious consumers. The point is you have to create a sales letter can generate curiosity and the curiosity of your customers. Do not use a sales letter mediocre and boring. Make your sales letter can generate enthusiasm and motivation.

D: Detail

Describe in detail your products on the sales letter you created. Consumers need to know in detail what exactly the product you jual.Jelaskan as detailed as possible if you can so that consumers do not hesitate to buy your product. And most importantly, explain in detail the benefits your customer will get if they buy your product.

A: Action

Sales letter you created should contain sentences CALL TO ACTION, invitation sentences, the imperative to take action against the product you are selling. Basic principles of marketing, both in the business world online and offline businesses. If you are able to master the 4 things above, you are selling products that would have sold well in the market.

Service excellence, in the present is an essential step to be done. Service excellence is not at all. A little flaw in the service, then your reputation destroyed in an instant. Hundreds, even thousands of customers also can be lost as a result. This is because now the Internet era, where every information, large or small, important or not, it’s all there on the internet. Everyone is free to share his experience through the internet, and in an instant, everyone knew it. Therefore, a service excellence becomes increasingly important.

Social Media
With the popularity of social media today, the information flows much more quickly than ever before. This can be exploited, but also could be a weakness for the business.

Through social media like Facebook, Twitter or Plurk, people can talk about events that happened. Then through Flickr or YouTube, pictures / videos can be captured and shared with others.

In addition, through blogs, web, and online forums, someone can tell his experience with detail. There are even some sites that specifically provide for review and reader letters.

Role of Service Excellence
Imagine if there was a flaw in your service, resulting in disappointed customers, and then he put it in one of these social media. The result, not only those who see it affected his writing. People read it and then convey to others, and so on. They can created bad word of mouth which lowers your reputation.

You remember the case of a private international hospital with a housewife some time ago? After the outbreak of such cases, it was reported that hospital patients decreases dramatically. This is one result of a shattered reputation. Moreover, these housewives and supported by the blogger, resulting in a multiplier effect, which is certainly bad for the hospital.

Therefore, it is important to realize a service excellence. Create an experience that leaves customers impressed and `wow`, so that word of mouth is going well developed. If there are errors in the ministry then a direct response to the appropriate recovery measures, so the whole service to be impressive.

At present, especially those who access the Internet, looking for any information via the Internet. They will find the names that have a lot of good recommendations. If not many good recommendations, or even a bad recommendation, then do not expect that the business will be ogled by the customer. You can lose many customers because of it.

In addition, the important thing you must also convey this fact to your frontline, who deal directly with customers. Provide education for those that the customer experiences with their potential for public exposure. Therefore, they should provide the best service to customers, whether online or offline.

Why should service excellence?
The level of customer satisfaction consists of several levels, the Poor, Standard, Satisfy, and Excellence. At the level Poor, obvious bad effects, that is not a good recommendation from the customer. Then at the Standard level, because the service was only just the standard, it is not impressive to customers, making it more likely he probably will not make a good recommendation. Then the Satisfy, level standards, the service fairly satisfactory. Of course, if the customer gives a recommendation, then he will give a good recommendation.

How to Excellence? At the level of Excellence, the customer is very impressed, and clucked admiringly. If Satisfy level, customers may talk and give recommendations, but can not, then at the level of Excellence, the customer was moved to talk enthusiastically about the experience he received. He was encouraged to provide recommendations online and offline, talk to friends and relatives, and became Advocates who dream of every business.

Service excellence combined with social media is a very powerful thing. Every business should take advantage of this, and optimize both. Starting from service excellence, then this will automatically make your business reputation, the better.